1st Annual Meeting of the Global XR Management Community

Immersive Teaching, Research, Content Development, Operations

4 - 6 June 2023

INSEAD Middle East Campus in Abu Dhabi, United Arab Emirates

XR technologies are transforming the way management education and research are conducted. The 1st Annual Meeting of the Global XR Management Community is a three-day event which will provide a forum for researchers interested in teaching and studying management using XR technologies. Our objective is to provide a forum to present and discuss the latest developments, innovative projects, new ideas, and research directions in this area. In so doing, we expect to encourage and facilitate the creation of a vibrant global community interested in sharing best practices and exploring collaboration opportunities. The Meeting will take place at the INSEAD Middle East Campus in Abu Dhabi, United Arab Emirates, from June 4th to 6th, 2023. The meeting is by invitation and seats are limited. The meeting is supported by the Abu Dhabi Department of Education and Knowledge (ADEK).

Hashtag: #inseadxr


 

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1st Annual Meeting of the Global XR Management Community

ORGANIZERS

Ithai Stern, INSEAD
Associate Professor of Strategy
The Akzo Nobel Fellow of Strategic Management
Academic Director, INSEAD VR Immersive Learning Initiative

Tim Hubbard, University of Notre Dame
Assistant Professor
Donnelly Fellow in Participatory Management
Co-Director, Virtual Reality Lab

Florian Schloderer, INSEAD
Director of Digital Innovation, Lecturer
Global Operations and Delivery, INSEAD VR Immersive Learning Initiative
Deputy Dean’s Office

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1st Global XR meeting_VR session
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1st Global XR meeting_VR session
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AGENDA

AGENDA

Sunday, 4th of June

16:00-16:30

Arrival in the lobby of the Rosewood Hotel

16:30-22:00

Desert safari & dinner
Transfer to/from Rosewood Hotel

Welcome in the desert
Ithai Stern, INSEAD
Timothy Hubbard, University of Notre Dame

Monday, 5th of June

08:15-08:30

Transfer from Rosewood Hotel to INSEAD (walk through Galleria Mall)

08:30-09:00:

Registration at INSEAD

09:00-09:15

Welcome & overview
Peter Zemsky, Dean of Innovation, INSEAD
Roger Bassoul, Executive Director of the Middle East Campus, INSEAD
Daniel Landau, INSEAD XR & AVR
Florian Schloderer, INSEAD

09:15-10:05

XR Teaching 1
 

09:15-09:40: Negotiating the Future of Spiral Flow (XR teaching demo)
Horacio Falcao, INSEAD
Anja Merz, Sorbonne University Abu Dhabi


09:40-10:05: Eliciting personal and group biases through immersive learning (XR teaching demo)
Alon Epstein, INSEAD XR & AVR
Mary Lego, United Arab Emirates University

10:05-10:20

Signing ceremony of MOUs with Sorbonne University Abu Dhabi and United Arab Emirates University
Peter Zemsky, Dean of Innovation, INSEAD
Laurence Renault, Deputy Vice Chancellor, Sorbonne University Abu Dhabi
Mohamed Madi, Dean, CBE, United Arab Emirates University

10:20-10:45

Group photo & coffee break with XR demo tables

10:45-12:30

XR Teaching 2

10:45-11:00: ’Learning by being’: The art of improving human intelligence in an artificial environment
Fabien Seraidarian, SKEMA Business School (with Albert Jolink)

11:00-11:25: A creative approach to teaching creativity (XR teaching demo)
Yael Steinhart and Ayala Karniol, Tel Aviv University, Coller School of Management

11:25-11:40: Emory Goizueta’s digital learning innovations: Enhance student experience and strengthen global reach
Ruchika Sethi, Emory University, Goizueta Business School

11:40-12:05: Virtual reality and the future of training (XR teaching demo)
Steven King and W. Grace Willard, UNC Kenan-Flagler

12:05-12:30: Discussion
Moderator: Ithai Stern, INSEAD

12:30-14:00

Lunch with thematic tables: teaching and operating XR

Table 1: Tips and tricks to enhance teaching effectiveness: Ithai Stern, INSEAD
Table 2: Enhance your existing class by adding a VR experience, Alon Epstein, INSEAD XR & AVR
Table 3: Managing devices and operations: Florian Schloderer, INSEAD
Table 4: TBC
Table 5: TBC
Table 6: TBC
Table 7: TBC
Table 8: TBC

14:00-15:30

XR Research 1: Building a Foundation of What’s Possible

14:00-14:15: "The Charismulator" – A study of a VR intervention to improve charisma
Tal Katz-Navon, Reichman University, Arison School of Business (with Rotem Shavit)

14:15-14:30: The economics of augmented and virtual reality technologies
Abhishek Nagaraj, UC Berkeley Haas (with Joshua Gans)

14:30-14:45: VR, the final frontier: To go boldly where no man has gone before in business research
Albert Jolink, SKEMA Business School

14:45-15:00: Winning over the sceptics: Reimagining space, software, scale, and stakeholders
Theo Lynn, DCU Business School

15:00-15:30: Discussion

15:30-16:00

Coffee break with XR demo tables

16:00-17:00

Panel: Enhancing effectiveness of business education with XR technology (in collaboration with digital@INSEAD)
Niron Hashai, Dean, Arison School of Business, Reichman University
Steven King, Chief Innovations Officer, UNC Blue Sky Innovations
Peter Zemsky, Dean of Innovation, INSEAD
Moderator: Victoria Woo, Director San Francisco Hub for Business Innovation, INSEAD
 

19:00-22:00

Barbecue dinner at the beach (The Shore at The Club)
Transfer to/from the Rosewood Hotel

Tuesday, 6th of June

08:15-08:30

Transfer from Rosewood Hotel to INSEAD (walk through Galleria Mall)

08:30-10:30

XR Research 2: Studying Corporate Boardrooms & Meetings

08:30-09:00: Keep quiet and get along! (XR research showcase)
Ithai Stern, INSEAD (with James D. Westphal and Daniel Landau)

09:00-09:45: XR Research - opportunities and challenges
Timothy Hubbard, University of Notre Dame, Virtual Reality Lab

09:45-10:00: Debrief of XR research showcase
Ithai Stern, INSEAD

10:00-10:15: Understanding boardroom gender diversity using virtual reality: How women influence decisions and catalyze strategic change
Daniela Aliberti, Università Cattolica del Sacro Cuore (with Timothy Hubbard and Mike Villano)

10:15-10:30: The power of noticing: Virtual reality uncovers the bounds of social attention in meetings
Theodore Masters-Waage, INSEAD

10:30-11:00

Coffee break with XR demo tables

11:00-12:30

XR Research 3: Marketing & Emotions

11:00-11:15: XR in marketing: New research and educational perspectives
Sandra Loureiro, ISCTE-Instituto Universitário de Lisboa

11:15-11:30: Virtual reality applications in marketing research: Measuring and managing the customer experience using immersive simulations
Raymond R. Burke, Indiana University, Kelley School of Business

11:30-11:45: Consumer neurophysiological responses to XR
Enrique Bigne, Universitat de Valencia and University of Westminster

11:45-12:00: Emotions and pro-environmental behaviours in virtual reality
Rui Sun, The University of Chicago Booth

12:00-12:30: Discussion
 

12:30-14:00

Lunch with thematic tables: XR development for teaching and research

Table 1: Take XR production to the next level: Daniel Landau, INSEAD XR & AVR
Table 2: Develop my first XR experience: Alon Epstein, INSEAD XR & AVR
Table 3: Collaborate with INSEAD XR (use/develop): Florian Schloderer, INSEAD
Table 4: TBC
Table 5: TBC
Table 6: TBC
Table 7: TBC
Table 8: TBC
 

14:00-15:30

XR Research 4: Methods and the Metaverse

14:00-14:15: Disentangling immersion, presence, and flow in XR
Kirsten Cowan, University of Edinburgh, Business School

14:15-14:30: Developing virtual organizations: Enhancing the ecological validity of experimental vignette methodologies through virtual reality
Anand van Zelderen, University of Zurich

14:30-14:45: Travelling abroad without leaving the lab: Using virtual reality to manipulate multicultural experiences in experiments
Salvatore Affinito, Harvard Business School

14:45-15:00: “Meet me in the Metaverse?” A comparative study on virtual reality and video conference technology's effectiveness in facilitating social relationships in virtual teams
Anna Keller, Dublin City University

15:00-15:30: Discussion
 

15:30-15:50

Coffee break with XR demo tables

15:50-16:30

Panel: Overcoming publication barriers
Raymond Burke, Indiana University
Henrik Cronqvist, Chapman University
Koen Heimeriks, University of Warwick
Moderator: Tim Hubbard, University of Notre Dame

16:30-19:00

Mini-tour & sundowner with farewell drinks at the Louvre Abu Dhabi:
Transfer from INSEAD, return to Rosewood Hotel. Participants can self-organize dinners in small groups.

Introduction to Abu Dhabi and the Louvre Abu Dhabi
Florian Schloderer, INSEAD

Architecture, museum concept, and exhibit highlights
Carole Montias, INSEAD

MC: Florian Schloderer, INSEAD