The Tekka Market Journey

Customer centric innovation


 

The Tekka Market Journey

Customer centric innovation


 

Description

Take a virtual tour of Tekka Market, Singapore’s most vibrant wet market. Follow shoppers and vendors in their daily routine, and do a walk through of different stalls selling vegetables, seafood, meat, and spices. In this experience learners analyze and locate areas where they think service and experience can be improved, applying insights to their own reality.

01:48
Marketing, Creativity & Innovation, Operations

Learning objectives

  • Learn how to create delightful, convenient, and sustainable customer journeys
  • Apply the design thinking model to generate innovation
  • Generate effective initiatives to create better customer experiences

Unique Features

  • Behavioral data (Heatmap visualization)
  • Self-Navigation
Type of experience
site visit
Duration of VR
22minutes
Creators
Manuel Sosa
Daniel Landau
Alon Epstein

Experience segments - 6

Welcome to Tekka Market
Segment 1
Meat section
Segment 2
Vegetable Section
Segment 3
Spices Section
Segment 4
Food Court
Segment 5
Seafood section
Segment 6

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