Surfs Up! Designing Effective Solutions

A systematic approach to creativity & ideation

Surfs Up! Designing Effective Solutions

A systematic approach to creativity & ideation

Description

Katie and TJ are best friends getting ready to compete in a surfing competition. Unfortunately, they discover they have arrived at the wrong beach. Things get even more complicated as they encounter a series of challenges preventing them from getting to the competition on time. Will participants be able to help these unlucky friends to solve their problems? Through a series of interactive interfaces and innovative ways, participants will select options and objects in the virtual sphere.    

This immersive experience will reveal assumptions and biases that limit creative thinking. Participants will be challenged to think “inside the box” to look for solutions from the systematic creativity toolbox.

00:25
Creativity & Innovation, Entrepreneurship, Marketing

Learning objectives

  • Experience the barriers to creative thinking
  • Acquire ”inside the box” creativity tools
  • Improve creativity with systematic inventive thinking
  • Apply the systematic approach to various problems and business cases

Unique Features

  • Narrative fork
  • Interactive environment
  • Assessment questions
Type of experience
Interactive Simulation
Duration of VR
20minutes
Creators
Ella Miron-Spektor (INSEAD OB)
Amitava Chattopadhyay (INSEAD Marketing)
Jacob Goldenberg (Reichman U)
Daniel Landau
Alon Epstein

Experience segments - 3

Flat tire
Segment 1
Missing bolts
Segment 2
Stuck in the sand
Segment 3

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