This immersive experience will take learners through a logistics experience to Amazon India. It follows the various stakeholders in the delivery and logistics value chain that companies such as Amazon have set up across India’s vast geography.
Learners also experience a typical day in the life of a last-mile delivery agent, focusing on interactions, and the challenges of the gig economy.

In class, students are confronted with a dilemma set before the Amazon board on whether and how to invest $15 billion in India, an emerging market for the global e-commerce giant. Amazon faced a key question over its India strategy - What was the road that would take them to profitability?
The immersive experience takes learners through the logistics and last-mile delivery setup of Amazon India, forming the basis of a discussion on whether Amazon’s strategy to persist can work as the company looks for growth.

This case shifts the learning lens from market entry and adaptation to strategic persistence vs. strategic exit under prolonged losses. 
Students are now forced to ask:  “When does patience become value destruction?”