This experience exposes learners to the challenges associated with localization of strategy in a healthcare business organization, touching on regulation, culture, and other issues common in new market penetration. Learners are exposed to the efforts invested to make an impact on the diabetes pandemic, by using digital tools, and mindset changing efforts. A written case and an interactive documentary experience take learners to Egypt and Abu Dhabi. The case invites participants to an immersive visit of medical clinics and a deeper understanding of the impact of modern lifestyles on the health of populations, as well as the efforts to help rectify this reality.