The Multi-Color Chateau

Crafting Strategic Options to Secure a Prosperous Future for the Organization 

The Multi-Color Chateau

Crafting Strategic Options to Secure a Prosperous Future for the Organization 

Description

The Château de Fontainebleau is one of France’s prime national heritage sites. It is where French history, art, and culture are intertwined, providing visitors a truly unique experience. The Château’s management is tasked with preserving, and increasing the awareness, of the Château’s cultural legacy, while maintaining financial profitability. Despite challenges, management has typically succeeded in doing so. But in recent years, and particularly in the aftermath of the global COVID crisis, the array of challenges confronting management have significantly grown. Changes in customer preferences and behavior, decreasing public funding, global political turmoil, and negative social sentiments perceiving cultural institutions as contributors to climate change, have prompted management to recognize the necessity of devising a fresh strategy for the château. They need to develop a strategy that will enable the organization to adapt to change while navigating within a delicate economic model. 

Entrepreneurship, Change Management, Sustainability, Strategy

Learning objectives

  • Generate multiple options as part of the strategic planning
  • Acquire effective tools to manage and evolve organizations under uncertainty
  • Gain capabilities that enable effective selection of strategic options
  • Better understand the forces of the external and internal environments and the opportunities they extend.
  • Analyze the driving and resisting forces for strategic change
  • Grant learners a deeper understanding in strategic planning and scenario building
  • Learn how to design a dynamic strategic plan, one that is suitable for complex and uncertain times

Unique Features

  • Interactive environment
  • Assessment questions
  • Interactive interviews
  • Self-Navigation
Type of experience
Interactive Documentary
Duration of VR
25minutes
Creators
Ithai Stern
Daniel Simonovich

Experience segments - 5

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